The Y Not You Blog

Marketing

Content, social media, advertising and brand: what brings customers in, from the partners who do this work every week.

Latest in Marketing

Marketing November 7, 2026 You're Known Offline. But Online, Nobody Knows You. Your reputation is what people say about you when you're not in the room. Your brand is whether the room can find you. For most businesses, the offline reputation is real and it is not transferring online. By Tony Pec

Marketing November 6, 2026 Professionals Are Sitting on Years of Content Lawyers, doctors, financial advisors and wealth managers often tell us they don't know what to post. They've been answering the same questions for decades. Every one of those questions is content. By Francis Volpe

Marketing November 4, 2026 The 10 to 1 Method: How Often to Sell on Social Media Most businesses sell on nine out of ten posts and wonder why nobody engages. The 10 to 1 method flips the ratio: one call to action for every ten pieces of content. By Francis Volpe

Podcast · Marketing November 4, 2026 How Realtors Turn Social Media Into Real Estate Leads Roman Vladimirsky’s first year on social media made him nothing. Five years later his social media leads had brought in $1 million in income. Here is what changed, year by year, and what any agent can take from it. By Francis Volpe

Marketing November 3, 2026 Your Logo Doesn't Build Trust. YOU Do. People don't follow a logo. They follow people. The companies growing fastest aren't the ones with the best branding or the biggest ad budget. They're the ones where the owner shows up as the face of the business. By Tony Pec

Marketing November 2, 2026 Organic Content Is the Most Undervalued Marketing Paid ads give you control. Organic content gives you something money can't buy: proof that people chose to watch. Here is why organic is the foundation, not the backup plan. By Francis Volpe

Marketing November 1, 2026 Everyone Has the Same Tools. Only Some Get Results. A $2M HVAC company has the same tools as a Fortune 500 brand. The tool was never the problem. Here is what actually separates the businesses that connect, convert and compound from the ones buying another subscription. By Tony Pec

Marketing October 30, 2026 Marketing Hasn't Made You Money. Here's Why. Every week business owners tell us they spent real money on marketing and can't figure out why it didn't work. It is almost always one of these five things, and most have nothing to do with the ads or the posts. By Tony Pec

Marketing October 27, 2026 Customer Experience Is Marketing One of the most powerful things a new small business owner can do costs nothing: introduce yourself to every new customer and thank them for coming in. Here is why those small gestures turn into word of mouth. By Francis Volpe

Marketing October 26, 2026 How to Batch Content and Stay Consistent Most owners don't fall off their content schedule because they run out of ideas. They burn out from treating every post as its own event. Batching fixes that with one focused block of time a week. By Francis Volpe

Marketing October 22, 2026 Why People Find You but Don't Buy Someone sees your ad, checks your page, and then nothing. Most businesses spend everything on getting discovered and almost nothing on what happens next. Here is how to close the gap between discovery and trust. By Francis Volpe

Marketing October 21, 2026 How to Launch a Store in a Market That Doesn't Know You A name that carries weight in one market can mean nothing ten miles away. When Brooklyn Bagel & Coffee Company opened its first Westchester County store, it started from zero there. Its opening weekend became the biggest in the brand’s history. By Francis Volpe

Showing 12 of 48 articles

Want this applied to your business?

Every engagement gets all three Y Not You partners. Tell us where the business is stuck and we will tell you where we would start.

Talk to us See our projects

For owners anywhere

The Business Collective

Group-scale access to all three Y Not You partners: a daily knowledge tip, a weekly open-forum call, a monthly networking call, and a quarterly guest speaker.

Join The Business Collective