Our Services · Fractional CMO

The marketing leadership your business has been missing.

Most businesses don't have a marketing problem. They have a strategy problem. We fix it from the inside.

★★★★★ 5.0 from 201 Google reviews · read the stories

A quick gut check

Sound familiar?

Tap everything that hits close to home. Be honest, nobody's watching.

Check any that hit close to home. Let's fix it

The Problem

Nobody is sitting at your table owning the number.

You've hired agencies. You've tried running it yourself. But the number you care about, actual revenue tied to marketing, isn't moving the way it should.

The problem usually isn't effort or budget. It's that no one is deciding where your marketing dollars go and what they're supposed to return.

That's what a CMO does.

The Fix

An operator with a seat at the table. Not another report.

We embed ourselves as your Fractional CMO. We review where your spend is going, what it's returning, and where you're leaving revenue on the table. Then we build a strategy tied to your actual growth goals, not vanity metrics.

  • A full audit of spend, channels, and output
  • A strategy tied to revenue, not vanity metrics
  • A roadmap your team can actually execute
  • Accountability to the results, month after month
A full-time CMO $250K+ a year

Great, if you can afford one and keep one busy.

An agency Executes the tactics

Does what it's told. Nobody owns the outcome.

This engagement Your Fractional CMO A seat at your table

Senior strategy, accountable to revenue, at a fraction of the cost.

The Operators

A decade of doing this for 1,000+ businesses.

Y Not You has spent the last decade helping businesses market and brand themselves across professional services, healthcare, construction, and retail. Forbes Business Council member since 2019.

1,000+Businesses helped
$75M+Client revenue generated
7+ yrsForbes Business Council

Featured in

Forbes NBC Fox News Channel USA Today Entrepreneur

The Fit

This works when marketing is a business function, not a checkbox.

We work with businesses who are ready to treat their marketing as the business function it is, not an afterthought or a checkbox.

This isn't for you if you want

  • Someone to post on your behalf
  • Someone to just run your ad account
  • Likes, impressions, and follower counts

This is exactly for you if you want

  • A marketing engine tied to revenue
  • A tactical, backed strategy
  • A leader accountable for the outcome

The First 90 Days

What actually happens when we start.

No six-month discovery phase. A clear sequence, with something real at the end of each month.

Days 1-30

The audit. We break down your current marketing efforts: spend, channels, output, and what it actually returns.

Days 31-60

The strategy. A clear roadmap tied to your growth goals, built around your team's capacity and knowledge to stay on track.

Days 61-90

The engine. Execution is ongoing, systems are settling in, and the analytics get more meaningful with every strategy review.

Day 91+

The seat. Ongoing advisory leadership: holding output to the strategy, reviewing performance, and adjusting as needed.

Proof

You'd be in good company.

“Y Not You Media has been an invaluable partner in our marketing efforts. Their thorough approach and dedication to learning about our brand have made a significant impact on our strategy, and they've been a huge asset since day one.”
★★★★★ Ben Borsellino · Metro Team Sports · Google review
Peter Thomas Roth
Houlihan Lawrence
Keller Williams
Metro Team Sports
Brooklyn Bagel & Coffee Company
Feeding Westchester
Salesian High School
Compass
Hudson Prime Steakhouse
Lippolis Electric
Stewart Title
Coldwell Banker

Work With Us

Ready to build a marketing engine that actually works?

Tell us where your business stands and where you want it to go. We will tell you honestly whether we can get you there.

  1. Tell us about your businessTwo minutes. The form on this page.
  2. We review and reach outA short discovery call with a managing partner.
  3. You get a clear planWhere we plug in, what it costs, and what it returns.